Content Marketing Examples - Website Content Examples For More Effective Marketing

To fully understand this content marketing example, picture your own website for a minute. What can you find there? If its like most websites you will see:
A history of your company. Corporate biographies. News releases about your company. Information about the services you provide.Sound familiar? Basically, you're talking a lot about yourself, and not much about your customer.

What if you blew up your website and started over with a completely different approach: a content marketing strategy?

Instead of filling your website with information about your company, you fill it with useful information related to the services you provide: white papers, mobile applications, online articles, recipes, web tools and webinars. Basically, content anything your prospects would find interesting.

Content Marketing Examples - Website Content Examples For More Effective Marketing

Sure, you would still have some information about your business, but it would be tucked away (in the "about us" section, perhaps?).

Think it sounds far-fetched. It's not. The Betty Crocker website is one great content marketing example. On the site you'll find:
A recipe for easy beef tacos. Tips for money-saving packed lunches. A "How do you like your s'mores?" poll. Community message boards. Not a word about how Betty Crocker cake mixes are "moist and delicious" in sight.In other words, this is one of many brands who have realized providing useful content is a better marketing strategy than talking about themselves.

Yes, this approach turns traditional marketing thinking upside-down. It may be a bit much for some organizations to swallow.

If a complete website "blow-up" isn't on tap for your organization, thinking along these lines can still help get you moving towards content marketing success. For example, you could increase your existing site's focus on content or develop a separate microsite focused exclusively on content.

The take-away lesson: make your website less about your business and more about your customers.

Content Marketing Examples - Website Content Examples For More Effective Marketing
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Content specialist Megan Tsai is a seasoned communicator and award-winning writer. As a full-time freelancer, she provides content marketing consulting, business writing, copywriting and marketing communications for companies and advertising agencies.

Visit http://www.RedWagonWriting.com to learn more and sign up for the Red Wagon Writing monthly e-mail newsletter full of writing and marketing tips.

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Dani Johnson a True to Life Story of Miraculous Success in Network Marketing

Who's Dani Johnson? She's no rock star, celebrity athlete, or controversial politician. Rather, she's simply a woman who has managed to achieve miraculous success after going through numerous and terribly vast upsets in life. If you're looking for a role model to inspire you in your multilevel marketing career, look no further beyond Dani Johnson, founder of Call to Freedom International.

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Dani Johnson wasn't born with a silver spoon in her mouth. Her childhood was far from rosy, and it might have even been unbearable if not for the Bible studies she had when she was young. Born to drug-addicted parents, Dani also suffered from various types of abuse in her stepfather's hands. At the tender age of seventeen, Dani also became an unwed mother and had to give the baby up for adoption. Worse, she became the target of disapproval of the people in her church and was driven away from God. This pushed Dani to transfer her faith to eastern mysticism and new-age beliefs and seek happiness in material possessions.

At 21, Dani was a hugely successful sales associate and entrepreneur when she walked down the aisle. Her husband, however, turned out to be a con artist and took everything in Dani's name, leaving her with just .03 in her name, enormous credit card debt, and homeless. This was the lowest point in her life, but it was also at this time that Dani heard God's voice again, urging her to rise past her current troubles and move forward.

Dani Johnson a True to Life Story of Miraculous Success in Network Marketing

It was beyond difficult to get back on her feet, but Dani managed it. With no tools, materials, equipment, or even products to sell, Dani began selling health products from a phone booth. Although her new business literally began from the back of her car, it quickly turned into an astounding success thanks to Dani's diligence.

Soon, Dani's fame spread and people began approaching her, offering to pay Dani for the chance of learning from her. This gave Dani the idea of starting her own training company. She'd share her wisdom and experience with her students once a month. As the numbers of her trainees continued to grow, Dani was able to acquire the necessary resources to establish her own health and nutrition marketing company. Two years later, Dani went from homeless to millionaire, and she re-dedicated her life to Christ.

In her line of work, Dani has been able to produce significant impact on every life she touches. She has helped thousands of people free themselves from financial bondage with her biblical based principles. She has been able to help many people earn 6 or 7 income figures and has been featured in various TV and radio programs and newspapers. The topics that her training seminars discuss include but are not limited to teamwork, wealth development, time management, prospecting, motivation, overcoming fear, and spiritual issues. Dani is also the author of Relationship Marketing Expert.

Today, Dani Johnson continues to train people and mold them into individuals able to derive strength from their faith in God. It is her sole wish for all her clients to enjoy blessings in their professional, family, and spiritual lives. Dani Johnson currently lives with her husband Hans and four children. She has also been reunited with her first daughter, has two grandchildren, and a son-in-law in the military.

Dani Johnson a True to Life Story of Miraculous Success in Network Marketing

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